Saturday, October 21, 2017

Sony’s New RX10 IV Combines World’s Fastest1 AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer announced an addition to its acclaimed Cyber-shot® RX10 series, the RX10 IV (model DSC-RX10M4).


Building on the success of last year’s RX10 III, this new versatile camera features the world’s fastest1 AF acquisition time of 0.03 seconds2 and up to 24 fps continuous shooting3 with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mm4 F2.4-F4 ZEISS® Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.
The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP5 Exmor RS CMOS stacked image sensor with DRAM chip along with a powerful BIONZ X™ image processor and front-end LSI. These key components all work together to maximize overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm4 lens.
First, for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 seconds2. This high-speed focusing complements the extensive 24-600mm4 range of the lens, ensuring all subjects can be captured with precise detail and clarity.
Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony’s acclaimed line of α interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.
Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus, and Focus Range Limiter6.  The AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C, and AF-A, which can be easily adjusted based on user preferences and in the shooting situations.
An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps3 with full AF/AE tracking, with an impressive buffer limit of up to 249 images7. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.
The RX10 IV also has a high-speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast-moving subjects and can shoot completely silently in all modes, including continuous high-speed shooting, when the electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user
The 24-600mm4 ZEISS® Vario-Sonnar T* lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto.  It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimize chromatic aberration, and ZEISS® T* Coating to minimize flare and ghosting.
The lens also has built-in Optical SteadyShot™ image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.
Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.
The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and TouchPad function – another first for Cyber-shot RX series – for quick and smooth focusing operation, and White Magic™ technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder™, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom, and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters.
To enhance customization, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are color-coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.

Source: SONY

Sony’s New RX10 IV - Specifications

The newly launched RX10 IV will be available in all Alpha flagship stores and major electronic stores across India.
Model
MRP
Availability
RX10 IV
Rs 1,29,990/-
October 14th, 2017
Comparison Sheet
RX10M2http://www.sonyalpharumors.com/wp-content/uploads/2015/06/DSC-RX10M2_right_1.jpeg
RX10M3
RX10M4
Image Sensor
1.0 Type Exmor RS CMOS
1.0 Type Exmor RS CMOS
1.0 Type Exmor RS CMOS
Resolution
20.1MP
20.1MP
20.1MP
Auto Focus
25 point AF
25 point AF
315 + 25 point AF
FPS
14 FPS
14 FPS
24 fps
Lens
Carl Zeiss Vario Sonnar T*
24-200mm (8.3x)
Carl Zeiss Vario Sonnar T*
24-600mm (25x)
Carl Zeiss Vario Sonnar T*
24-600mm (25x)
Lens structure
14 elements in 11 groups
(including AA lens)
*Advanced Aspherical
18 elements in 13 groups
(including AA lens)
*Advanced Aspherical
18 elements in 13 groups
(including AA lens)
*Advanced Aspherical
Aperture
F2.8 constant
F2.4(W)-4.0(T)
F2.4(W)-4.0(T)
Iris Diaphragm
7 blades
9 blades
9 blades
ND Filter
Built-in
Built-in
-
Dynamic Range
UPTO EV 6
UPTO EV 6
UPTO EV 6
ISO
UPTO 12800
UPTO 12800
UPTO 12800
Shutter Speed
1/32000 (Electronic)
1/3200 (Mechanical)
1/32000 (Electronic)
1/2000 (Mechanical)
1/32000 (Electronic)
1/2000 (Mechanical)
4K Movie Rec
4K Internal Rec
4K Internal Rec
4K Internal Rec
Slow Motion
40x Super Slow Motion
960/480/240fps (NTSC)
1000/500/250fps (PAL)
40x Super Slow Motion
960/480/240fps (NTSC)
1000/500/250fps (PAL)
40x Super Slow Motion
960/480/240fps (NTSC)
1000/500/250fps (PAL)
Full-HD Movie Rec
XAVC-S (50M 50p/25p/100p)
AVCHD (50p/25p)
XAVC-S (50M 60p/30p/24p)
AVCHD (60p/24p)
XAVC-S (50M 60p/30p/24p)
AVCHD (60p/24p)
Proxy Recording
-
-
Yes
Picture Profile
Yes
YES
YES
View-Finder
YES
XGA OLED EVF
YES
XGA OLED EVF
YES
XGA OLED EVF
LCD
3.0-type
Tilt (Up 107, Down 42)
1229K dots
3.0-type
Tilt (Up 107, Down 42)
1229K dots
3.0-type
Tilt (Up 109, Down 41)
1440K dots
Touch Panel
-
-
YES
Multi Interface Shoe
YES
YES
YES
Built-in Flash
YES
YES
YES
Mode Dial
1 Step Dial
(Shooting Mode selection)
1 Step Dial
(Shooting Mode selection)
1 Step Dial
(Shooting Mode selection)
Optical Steady Shot
YES
YES
YES
Panorama
YES
YES
YES
Self-Timer Uniqueness
Sec Timer
Sec Timer
Sec Timer
Wi-Fi
YES
YES
YES
1. Among fixed lens digital cameras with the 1.0-type sensor. As of October 2017, press release, based on Sony research
2. CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Center

3. With “Continuous shooting mode: Hi”

4. 35mm equivalent

5. Approx. effective MP
6. Only when 35mm-equivalent focal length is within 150-600mm range
7. With “Continuous shooting mode: Hi” and “Image quality: Fine
8. Not guaranteed to be 100% dust and moisture proof
9. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps
10. Sound cannot be recorded. A class 10 or higher SDHC/SDXC memory card is required
11. In NTSC mode. Switch between NTSC and PAL using the menu

Source: Sony

The new Audi A7 Sportback:- Control at your fingertips

Control at your fingertips: MMI touch response control system and online voice control

The new Audi A7 systematically continues the digitalization strategy of the A8. The interior architecture melds seamlessly with Audi’s new MMI touch response operating concept. It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.



The driver controls the infotainment system from the upper display. Mounted on the asymmetric console of the center tunnel, the 8.6-inch lower display provides access to the climate control system, comfort functions, and text input. Drivers can rest their wrist on the automatic transmission’s wide selector lever knob.
Audi offers an optional head-up display that projects important information onto the windshield. MMI navigation plus also includes the Audi virtual cockpit with a 12.3-inch display.
The MMI touch response operating concept features haptic and acoustic feedback and is as intuitive to use as a smartphone. Users hear and feel a click as confirmation when their finger triggers a function. With its logical and flat menu structure, the system allows fast access to the various vehicle functions, and it can also be personalized thanks to configurable and movable favorites buttons.
The optional voice control in the new A7 Sportback makes operation even more convenient. With MMI navigation plus, the natural speech dialogue system processes questions and commands in two ways – with information stored onboard and at the same time with detailed knowledge from the cloud.

Source: Audi

The new Audi A7 Sportback - the interior

Show car design comes to production: the interior

The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. Its reduced, clean design language is based on a one-of-a-kind balance of tension and coolness. The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The center console is oriented toward the driver, underscoring the Gran Turismo’s sporty character. Four key values characterize the interior concept: progressiveness, sportiness, intuitiveness, and sophistication. All colors, upholstery materials, and inlays underscore the new aesthetic, from the base version to the design selection, the S line sports package and the particularly sophisticated Valcona leather. The optional contour ambient lighting package traces the contours and subtly highlights the space.



The 10.1-inch upper display (in combination with MMI navigation plus) is tilted toward the driver. With its black panel optics and framed in a graphite gray aluminum clasp, it almost disappears into the dashboard when switched off. The body supporting the clasp is itself a geometric sculpture. The display’s user interface appears as soon as the car is opened. In keeping with the interior design, the look is reduced and succinct. All screen content can be quickly registered.
Source: Audi

The new Audi A7 Sportback - the exterior design

Dynamics at their most beautiful: the exterior design

The exterior design of the A7 Sportback is an expression of the new design language that Audi introduced with the prologue study and made its production debut in the new Audi A8. With large surfaces, sharp edges and taut, athletic lines, the dynamics and progressiveness of the A7 signals from every perspective.



Up front, the Singleframe grille – wider and lower than that of the Audi A8 – the narrow headlights, the boldly contoured air inlets and the flat front end convey at a glance the sportiness of the Gran Turismo. The headlights are available in three versions. With the middle and top equipment lines, the light signature takes up the subject of digitalization: 12 adjacent lighting segments separated by narrow intervening spaces evoke associations with the binary digits 0 and 1. The top version is the HD Matrix LED headlights with Audi laser light.
The Audi A7 Sportback is an athletic sculpture with a long engine hood, long wheelbase, and short overhangs. Pronounced contours emphasize the wheels, which measure up to 21 inches in diameter, and reference Audi’s Quattro genes. These genes determine the proportions of the vehicle’s body. The silhouette is defined by the dynamic roofline, which drops sharply toward the rear. Four figures delineate the sporty character of the large coupe: It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but stands only 1,422 millimeters (4.7 ft) high.
As with the previous model, the rear end is tapered like that of a yacht. The long luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h (74.6 mph). A flat light strip – a design feature common to all of Audi’s top models – joins the rear lights, whose tail lights are made up of 13 vertical segments. When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and in the headlights, highlighting the big coupe’s dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colors, eight of which are new. The optional S line exterior package further hones the look, with modifications to the radiator grille and the front air inlets, the sills and the front and rear diffusers. They are trimmed in gloss black and more strongly sculpted.
Source: Audi