Website / Blog Ranking sites : Are they reliable any more ?

We all run after the ranking sites such as Alexa, Moz, Google Analytics & so on for a higher rank. Earlier these were the SEO techniques that were helping to raise the rankings. But now almost everyone has started charging a significant price. So my very simple question: Are they reliable anymore?

I am a businessman and in my opinion, if you pay, you will get higher ranks and if you don’t pay, you won’t get those rankings. There are many agencies in the market who are offering Twitter, FB and other Social media network followers against a price. Persons are there who offer YouTube views at an agreed cost.

Earlier Alexa was Free and highly reliable. But they made three categories and started charging a huge monthly figure.  The cost of a simple Alexa Rank of your site has now been DOUBLED at almost $20 per month, with many more limitations to be covered under various higher costs. Similarly, you have to pay $99 to $149 per month under two other categories, and the problem is that even for your Free Trial of 7 days, you have to furnish your Credit / Debit card details.

MOZ was also absolutely free, but now you have to choose MOZ PRO, and the four categories are available at $99 per month, $149 per month, $249 per month as well $599 per month. Again, you have to furnish your credit card details for a Free trial of 30 days.

Google Analytics is Free but the traffic it shows is nowhere near to the traffic & visits visible in your blogger dashboard. On the other hand, the Google Analytics premium is available at a monthly cost which is beyond the pocket of at least the Indian bloggers, i.e. $12,500 per month, $1,50,000 per annum.

Even for the basic Alexa & basic Moz you have to pay almost $120 a month, $1,440 for a year, which comes to approx Rs 1 lakh per annum. So bloggers, if you really want to earn out of your blog, you have to shell out as above, with a hope that it will have some impact on Google analytics.

My very simple question is still there. Are they reliable anymore? If not, then why all the Blogging Platforms rank their member bloggers on the basis of above criterion? 

Please revert with your views under the comments section.