The AW’19 collection is an inspiration from the thought – “The beautiful Lifestyles that we have created and enjoyed by imprinting a rather devastating and catastrophic impact on our Environment and its Natural resources leading to ceasing its own Existence”.
“We are in Charge-Now” as our collection expresses is how we would like to remind ourselves at least on our stand against the Earth’s Questionable future as we are experiencing it today and calls for a conscious effort in using the materials that have the least impact on earth if discarded.
We see it should be more of a practice than an ideology. And we strongly feel, it's time now to take Re-usability/Sustainability up as the primary focus and implement as part of our Design creation and our overall business operations. It has become intrinsic to Fashion now more than ever. It is the need of the hour as this is the way the fashion should pave its way out for the future, as it helps reduce the waste and chemicals generated every year to support the clothing industry.
No comments:
Post a Comment