Indie Eye, a brand that explores the area of avant-garde eye-wear design in India, is a collaborative initiative by a designer, Tanira Sethi and an artist, Jayanta Roy, guided by a product development and design expert, Sunil Sethi.
The product line is uncontrolled by the set norms of fashion and seeks to redefine the ‘regular’. It is meant for free thinkers, people who believe in self-expression and have an ‘eye’ for individualistic fashion.
The project was conceived at the serendipitous meeting of the three creative minds at Jayanta’s art exhibit. Fascinated by the metaphoric take on eye-wear, two years hence, the brand is proposed to be launched in Milan in 2018. Indie Eye is currently designing unconventional, bespoke objects d’art on request.
Source: W five
