The collection is a celebration of India and the Indian Woman. This collection is a collaboration between acclaimed designer Nida Mahmood and Active Lifestyle brand Deivee by Milind Soman.
The collection is made of four distinct lines representing a region of the country. The collection takes inspiration from the rich culture, colors, and textiles of the region.
Nida takes inspiration from the ageless art of Ikat for the collection celebrating East India. While the indigo dyeing and printing techniques charmed her to create the west collection. For the collection to celebrate North comes from the rich Banarasi brocades. She was drawn into the Mughal patterns of DELICATE FLOWERS AND LEAVES on DELICATE CREEPERS. FROM DOWN SOUTH WE WERE ENAMOURED BY THE UPPADA AND NARAYANPET SARIS. COLOR BLOCKING AND VARIOUS KINDS OF STRIPES FORM THE MAIN SOURCE OF INSPIRATION FOR THIS PART OF THE COLLECTION.
The silhouettes used in the collection is inspired by the women of India. Its designed to offer maximum comfort from the treadmill to the dance floor. Keeping the theme of inclusiveness and body positive imagery of brand Deivee the range is designed for #every-Body.
The highlight of the collection is that its completely made of 100% recycled plastic bottles. Its made with a quick dry technology and is anti-microbial too. This sustainable Athleisure range also has the first ever running sari. The Running Sari ensures the collection is suitable for all Indian women across shapes, sizes & sensibilities. This collection is a true celebration of India and the beautiful Indian woman.
Source: FDCC PR
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