Sunday, May 22, 2016

CatchUpOnGrowth with the New Health Food Drink Horlicks Growth+

Catch up on Growth was a grand meet on how to gain the Lost Growth between 3 to 9 years of age. It was a grand launch of the new Health Food Drink – HORLICKS GROWTH+.

GSK Consumer Healthcare has extended Horlicks, IndiaĆ¢€™s leading Health Food Drink (HFD), into the advanced nutrition category with the launch of Horlicks Growth+. 

Horlicks Growth+ is a break through nutrition solution designed by international paediatric experts and contains specific nutrients that have been identified to trigger growth in children who are falling behind on the growth curve (in terms of height & weight).

The product is targeted towards 3-9 year old children who are shorter or leaner for their age. Horlicks Growth+ contains high quality whey protein, growth amino acids and vitamins, minerals from natural sources and is available in 2 delicious flavours- chocolate & vanilla.

The product is backed by a strong clinical trial that makes it the first brand in the category clinically proven for catch up on weight and height in children aged 3-9, with results that will be visible in 6 months. Horlicks Growth+ was exclusively launched through digital media and will be available on leading e commerce portals.

The meet had a grand Panel discussion, and a Question / Answer session with Natasha Badhwar as the moderator alongwith Dr Rajiv Chhabra, Ms Satinder Kaur Walia and Dr Jyoti Arora.

Natasha Badhwar is a mother of three, a seasoned media professional and columnist with more than two decades of experience. She is also the co-owner of Ochre Sky, an online fashion brand. She conducts Workshops & coaches Senior Management in 'Speaking for Television' and 'Branding and Identity.' An avid blogger, Natasha also writes a fortnightly column, "My Daughters' Mum" on Mint Lounge.


Dr. Rajiv Chhabra is HOD of Paediatrics at Artemis Hospital, Gurgaon. In the last 17 years he has worked with Max Hospital, St Mary's Hospital, Seth GS Medical College & Rajiv Gandhi Cancer institute & Research Centre, New Delhi. Apart from being a renowned Doctor he has vast research experience and has written many publications on Haematology and Blood transfusion, hyper tension, respiratory distress and many more medical conditions

Ms Satinder Kaur Walia has more than a decade of experience in working with individuals with disabilities both in India and as well as in USA. She received her Master's degree in Psychology with a specialization in School Psychology at the University of Central Oklahoma, Oklahoma, USA. Currently she is running her centre named 'Learning at Potential' a centre for psychological and educational assessment.

Dr .Jyoti Arora is currently working as the Head Dietician at Batra Hospital. In her 15 Years of experience she has worked with Artemis, Fortis, Max & Paras Hospitals. Most important part of her work is counselling the patients and helping them out on their Diet plans. Apart from this she also conducts training on regular basis and has taken up Research projects to formulate new nutritional techniques to enhance patient care.

The GSK Team  that explained about the Health Food Drink, included, Mr Armaan Khan and Dr Aditya Kaushik.

Amaan Khan is the Marketing Lead for Horlicks for the Indian Sub-Continent at GSK Consumer Healthcare. He has 18 years of rich Sales and Marketing Experience across FMCG, Healthcare & Personal Care categories across multiple geographies.
Dr. Aditya Kaushik heads Medical Affairs for Indian Subcontinent at GSK Consumer Healthcare. He is a physician (MBBS, MD) with 20 years of clinical and industry experience in Medical & Regulatory Affairs & Clinical Drug Development. Dr. Aditya also chairs the OTC Industry Association committee at FICCI.
It was a grand launch and the most delicious part of the meet was when we were offered the Health Food Drink in the Mugs. Immediately after the launch we found these mugs in front of us in two different flavours i.e. Vanilla & Chocolate. I took the Chocolate and yeah, it was very tasty. No doubt now the shorter or leaner kids can gain the lost Growth with a very tasty Health Food Drink HORLICKS GROWTH+.

Friday, May 6, 2016

Yum Kitchen – One stop destination for All Your Late Night Food Needs!

In amidst of uncertainty of funding and negativity on whole food tech startups world, there are a handful of companies that are able to survive and sustain in the market with unit level profit. These companies are more concerned about their expenditure, profits and losses over GMV or revenue. In this article, I want to introduce one such startup operating from HSR layout (peaceful residential area) of Bangalore. They have taken baby steps and built a fixed prototype that is able to sustain on its own, grow month-on-month by optimizing its supply-chain, procurement of items and delivery system. Let’s break the suspense! I am talking about YumKitchen, a food startup that operates in the late night, specialised in Chinese, North Indian and Continental cuisines.This is a startup co-founded by 3 young passionate entrepreneurs who want make a difference in Food industry by supplying yummy (yum is taken from yummy) food at a reasonable price in quickest time.

Deepak, the co-founder, left his high paying job to purse his entrepreneurial journey was accompanied by his friends Nirvan and Avinash in making YumKitchen live. Let’s find more about his journey and also the future plans of this venture.

What is YumKitchen and how was it started?
YumKitchen is late night restaurant catering food to Midnight Madness (techies, gamers, employees, students etc). We are operating from Bangalore (main kitchen is in HSR layout, and extended kitchen is in Electronic City). We started Yum kitchen 7 months back. We started YumKitchen as online QSR (Quick Service Restaurant) that serves Indian style of food made by the cuisine specialists catering to everyone.

I always have passion for entrepreneurship. I started and closed a homemade food company 4 years back when I was working at Puma. Though I was working as a full time employee with good salary, there was this entrepreneurship bug on the back of my mind. After settling all financial commitments, I began to think of starting something big and branded. For 1 year, I have done an in-depth analysis of Food industry and opportunities in various food industry segments. From my research, it was clear that this is an unorganised industry and people are willing to stick a brand who can supply tasty food with best-in-class service in terms of delivery, quantity and punctuality.

What is the market size of your startup?
According to, India Food Service is going to grow from $48 billion to $78 billion in 5 years from 2015 to 2020. QSR segment alone is projected to be of 16,785 crores INR. Presently, there are few international players like Dominos, McDonalds, Yum Restaurant that own small pie of this QSR business. Most of the business is un-organized and is dominated by local vendors. We want to create a QSR brand that supplies traditional Indian food with best-in-quality and taste!

How Yum Kithcen Operates?
As a food business person, I wanted the brand to have full control on food that is prepared, supply chain and logistics to give wow factor for the customer. Hence, we prepare the food, do an optimal supply chain decreasing the food wastage and by using a proprietary model of delivery, we are able to satisfy the customer on all fronts. Supply-chain and
What is the present status?

Presently, we have 1 main kitchen in HSR layout that caters to most of the night-out localities like HSR, Kormangala, Indira Nagar, Bellandur, BTM 1st and 2nd Stage, Bommanhalli, Lakkasandra, Sarjapur (main road). We have a franchise at electronic city too! We want to open 3 more kitchens to cover complete Bangalore (North, South, East, West and Central).

Are you planning to raise funding and how much?
We want to expand as soon as possible in this segment with-in Bangalore and to other metros like Mumabi, Pune, Delhi-NCR, Chennai, Hyderabad etc. and also want to start new entities like Digital Kiosks, Food trucks etc. We want to raise a minimum of 1 crore rupees. We have talked to couple of HNIs and Angel investors. One of them is keen on our model and it is in advance discussions. We will update you on this.

What will you do with funding?

First and foremost, we want to build brand for Yum Kitchen. Secondly, we want to strengthen our logistics and create intuitive website and app. We will open 3 more kitchens to cover whole Bangalore. Also, we will do selected marketing (primarily digital marketing).

More details at

Wednesday, May 4, 2016

Samsung Galaxy J7 from Flipkart

The 2D3D Floor Plan Company Offers High Quality and Interactive 3D Floor Plans

The importance of 2D and 3D floor plans is well known as the photo-realistic floor plan caters to the need of having interactive apartments and properties in real estate industry. In a competition to offer the best quality 2D and 3D floor plans, The 2D3D Floor Plan Company provides the high quality and creative 3D floor plan services at the most affordable prices. Experienced and highly talented 3D floor plan designers create interactive 2D and 3D floor plans as per the customer’s imagination which they want to have or they have to think about their dream home. 

The 2D3D Floor Plan Company

To make their 3D plan more realistic, they also put interior decorations for the apartment such as wall colors furniture, windows, doors, kitchen, and bathroom setup just exactly like a real apartment by using latest software and designing technologies. They boast of their efficiency and proficiency in completion of more than 800 3D floor plan projects including various home areas i.e. living area, bed room, interior walls, windows, doors, electrical appliances, larger closet, kitchen area, bathroom, sink, shower, etc. 

 Now with the help of 2D and 3D floor plans, the customer can show photo-realistic and interactive 3D view of their homes in the form of a small model and this beneficial to the renters as they can see the full setting of the apartment without visiting the site. In addition, if someone wants to build a home by self-designing idea, then one can ask this company to make a 3D floor plan before starting the actual construction. 

With photo-realistic and interactive 3D floor plans, buyers or renters are getting a closer and more accurate view of an apartment or property without visiting the site physically. One of the spokesperson comments, “What an amazing experience! Perfect team to go to bring floor plans to real life imaginations. You really blew my mind I love your work and definitely will be using you all year long.” 

Such testimonials reflect nothing but the repeated engrossment that The 2D3D Floor Plan Company offers to its clients. Offering high quality work at most affordable prices, The 2D3D Floor Plan Company has become one of the best 3D floor plan companies. As their whole setup is in India, they give their service at extremely affordable prices and also one can get the quotation in advance to meet up their budget. 

For more information about 2D and 3D floor plans, please visit

Shop CJ brings Korean cosmetic brands in India

Mumbai, May 02, 2016: Shop CJ, Asia’s No. 1 Home Shopping Network, now brings the finest of beauty products for Indian women from the Beauty capital of the world – Korea. Countries likeU.S, Europe and entire South-East Asia is buzzing with the success of Korean beauty products. Making such high demand products easily available in Indian market, the first product offered by Shop CJ is Elisha Coy Gold Mineral BB cream. The face cream is loaded with benefits for all types of skin and is available for Rs.1099/- through online and offline channel of the home shopping network.

Elisha Coy BB cream acts as a beauty cream with skin benefits providing radiance, anti-ageing, pore-tightening and moisturizing properties. 

Korean beauty products are regarded as the best in the world, as they are technologically advanced, heavily researched and tested products with excellent results on all types of skin.

While Korean products have been a rage across the globe for quite some time, there is extremely low awareness about its results in India. Consumers who have used it are aware of the benefits and want to buy again, but cannot get products so easily

Speaking on the introduction of Korean Cosmetic products on Shop CJ, Mr. Dhruva Chandrie, Chief Operating Officer – Shop CJ, said, “Korean beauty products are renowned across the world. In India, we bring the finest of Korean beauty products with proven benefits and have made it available at Shop CJ prices. BB cream is just the start. We are very positive about acceptance of Korean cosmetic products in India.”

Elaborating on the Korean Cosmetic wave world wide, he further added, “The reason these products have become a rage across the globe is because they are showing excellent results. In addition, due to our Korean lineage (CJ O Shopping) we have great access to them. So we have the products with proven benefits and an opportunity to introduce them to Indian women as well as deliver on our “quality” promise.

Shop CJ is expecting a sell-out and has already opened pre-booking option through calls and online, to reduce the burden on live calls during the show.  The Home Shopping giant will also be offering many more Korean beauty products this year to strengthen the category in India.

For more details please log on to :

Axis Bank partners with Apollo Munich to offer bespoke health insurance solutions to its customers

Bank’s exclusive Bancassurance partner for health insurance solutions
  Unique support and service mechanism for the Bank’s customers
  Paperless processes to ensure minimum TAT for policy issuance and service

Image result for axis bank logo

 Mumbai, January 27, 2016:Axis Bank, India’s third largest private sector bank today announced its exclusive partnership withApollo Munich Health Insurance Company toofferits customers bespoke health insurance products and services. The strategic partnership with the health insurance company, a JVbetween Asia's largest healthcare group, ‘The Apollo Hospitals Group’ and the world leader in health insurance, ‘Munich Health’ will offer customers unique health insurance plans with value added benefits such as health advisory services and access to wellness portal etc., under their ‘Health Eco System’.

Image result for apollo munich Axis bank
Commenting on the partnership,Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions.With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusiveBancassurance partnership for health insurance with Apollo Munich,which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.” 
Apollo Munich Health Insurance Company, along with the Bank will design and offer customized health insurance products to the Bank’s customers, as per their requirements. Policy issuance and service will be driven by paperless online processes, ensuring minimum turnaround time. A brief of theuniquebenefits for customers are:
· Automatically restoring the basic sum insured in case the policyholder exhausts his/her sum insured in a policy year 
· Wide range of sum insured options ranging from Rs 3 lacs to 50 lacs  
· A health insurance plan with no sub-limits, no copays or room rent limits  
· High Pre and Post hospitalization cover of 60 and 180 days respectively  
· Coverage for all “Daycare Procedures”
· Health checkup benefits 
·  Extensive network of hospitals  
· In-house claim settlement

Speaking about the tie up with Axis Bank, Antony Jacob, CEO, Apollo Munich Health Insurance said, “We are excited to partner with Axis Bank and offer its customers uncomplicated and innovative health insurance solutions. Through bancassurance, health insurance penetration is expected to grow rapidly as there are more than one lakh bank branches in the country, with a majority located in rural and semi urban areas. We at Apollo Munich believe in the potential banks hold as a distribution channel. They can aid us in strengthening our reach in the tier two and three cities overnight.”
He further added “Going forward this partnership will develop more innovative solutions to meet specific needs of different customer segments of the bank. In addition, Axis Bank customers will have access to expert health services that promote healthy living.”
For more details about the Axis Bank, Apollo Munich Health Insurance, Please log on to :

Monday, May 2, 2016

It was a real fun at the Mother Dairy Plant

We were invited by the Mother Dairy plant to see their way of working. We accepted the invitation and our team of almost 50 persons visited Mother Dairy plant at Delhi. It was a real fun. First of all they took us to the meeting room and explained us in depth about their products. We were also shown a documentary made by them. After that we were taken inside the plant to view the real working. They also exhibited us various tests to be performed for checking the purity of the product. After that we were offered Flavoured milk and Ice cream cones in different variants. It was a real fun and our entire team enjoyed the visit. The kids were more interested in the Flavoured milk & Ice cream though the elders learnt a lot about their products & the composition.