तुम्हारे हौसलों को हम, क्षणों मे चूर कर देंगे - BS Vohra

US-based lingerie brand PARFAIT to launch in India in association with IIFW

Parfait, the US-based lingerie brand, is entering India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23^rd February 12, 2019, at J.W.Marriott, Mumbai.

The global size-inclusive lingerie brand Parfait is entering India through 100% FDI. Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. Parfait’s collections focus on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.

Parfait is entering through 100% FDI in India. Following the government norms, the brand will source 30% from India and but the style, sample, structure, technique, and design will come from the homeland (headquarter in Los Angeles, US). The 30% sourcing from India will have fabric basis the India weather. Also, in the future, they have plans to manufacture bottom wear/panties in India.   

In addition to that, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening the Parfait store in major cities in the near future along with partnerships with leading eCommerce platforms and company website.

Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally.   They are now entering in B2C for the first time with our launch in India.

There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. Hence are Brand’s foremost aim will be to educate the consumers about the right fit of the bras.  Such as full-busted and plus size bras that help them find the right size of bras. To overcome this challenge, we will invest heavily to train employees. We believe that a woman will be more confident, comfortable and healthy when she wears the right size of bra. We will focus on giving arduous training to our employees to ensure our customers have a seamless experience.

BS Vohra honored by Dainik Jagran on 26th January 2019

BS Vohra, an Environment Activist, blogger, citizen journalist, and the President of the East Delhi RWAs Joint Front - Federation has been honored by the Top ranking Hindi media group, Dainik Jagran on the 26th January 2019. He has been awarded for his active role and efforts in raising the awareness over the issue of the rising levels of pollution in Delhi.

His campaign - #selfiewithgarbage had earlier got a tremendous response from the entire media and authorities were forced to look into the issue very seriously. He is known as the Voice of Delhi and had earlier been awarded by URJA for his very active role in the civil society movement of Delhi.

He is regularly visible on various TV debates and being absolutely apolitical, his voice gets significant attention of the authorities. 

Catch Marco cruising the streets of Mumbai in his favourite BMW with Shibani Dandekar

BMW Motorsport Racer burning it up on the streets of Mumbai

Bangalore, January 2019: BMW’s youngest ever DTM champion, Marco Wittmann and actress Shibani Dandekar unveiled a very special video for India. Tailored specially for Indian consumers, the video was unveiled by Marco, BMW, and PUMA on Instagram today. The concept behind the video was to create a deeper connection between Indian audiences and PUMA’s motorsport legacy with BMW. 

In a buzzing video, for the first time ever, you see the city of Mumbai through Marco’s eyes. Accompanied by his India host Shibani Dandekar, he cruises through the streets of Mumbai exploring the urban culture and his need for speed in this fast-paced city. Capturing glimpses of his experience in Mumbai, Marco takes you on a tour of the gullys and streets in amchi Mumbai.  

Cruising the streets of Mumbai and exploring iconic spots, this video captures the urban and gritty vibe of the city. Marco thoroughly soaks in Mumbai in all its elements - exploring Chor Bazaar, checking out the Bandra- Worli sea link and zooming in his BMW across various places in the city. Adding more fun to the mix, Marco can be seen interacting with BMX pros from the city and picking up a couple of tricks from them, meeting local Mumbai rappers and beatboxers who put together a rap to welcome Marco to Mumbai and spent half a day discussing everything BMW with founders and members of Throttle 97, Mumbai’s own car-crazy community. 

Talking about the video Marco said “This was my first visit to India and I have to say everything about it was just spectacular and mega. Shooting this video was so much fun, with all the exploring I saw some amazing parts of Mumbai city – in a neat BMW at that! PUMA made it possible for me to see Mumbai in many unique ways and I am thrilled they could make this happen. PUMA has had a long legacy with motorsports and through this video I hope to build a real connect with motorsport fans in the country”

In association with BMW and PUMA, the video was shot recently when Marco visited India. Grab your PUMAXBMW merchandise today at PUMA stores and on puma.com. 

#GoldenTemple #DarbarSahib #Amritsar #Punjab #India

Gatka - The Sikh Martial Art

Gatka - The Sikh Martial Art

Gurudwara Sis Ganj Sahib, Chandni Chowk, Delhi

Gurudwara Sis Ganj Sahib, Chandni Chowk, Delhi

Air Pollution - Shockingly, the situation is very grim in Delhi - Top Post on Indiblogger

Delhiites faced the worst ever Air Pollution crisis on the Diwali Night and there was none to utter a word on this mega failure of the concerned agencies. We Tweeted the details to our elected representatives on that very night itself. We forwarded the figures to various Air Quality experts who are regularly visible on the media, for the guidance over such a severe crisis. But we got no answer from anyone. Probably to keep mum is the better option, when the things are visibly out of control.

Please go through various screenshots embedded below, to understand the gravity of the situation on that night in Delhi:

Anand Vihar

PM 10 - 3744

37 times of the permissible limits

Ashok Vihar

PM 10 - 4184

42 times of the permissible limits

Dwarka

PM 10 - 1896, PM 2.5 - 1241

19 & 21 times of the permissible limits

Jahangir Puri

PM 10 - 4499, PM 2.5 - 3201

45 & 53 times of the permissible limits

Nehru Nagar

PM 10 - 3316, PM 2.5 - 2698

33 & 50 times of the permissible limits

Okhla Phase 2

PM 10 - 2974, PM 2.5 - 2555

30 & 43 times of the permissible limits

Patparganj

PM 10 - 2160, PM 2.5 - 1922

22 & 32 times of the permissible limits

R K Puram

PM 10 - 2925, PM 2.5 - 2301

29 & 38 times of the permissible limits

Rohini

PM 10 - 2688, PM 2.5 - 2348

27 & 39 times of the permissible limits

Vivek Vihar

PM 2.5 - 3388

56 times of the permissible limits

Wazirpur

PM 2.5 - 4659

78 times of the permissible limits

Isn't it SHOCKING that while Delhiites were forced to bear the Pollution levels of up to 78 times of the PM2.5 & up to 45 times of the PM10, our Elected representatives are mum over this very serious issue? Moreover, while we are shouting here over the pollutants of Extreme levels of PM10 & PM2.5, we don't even know the exact figures of the pollutant PM 1, which is not being measured or at least not being shared by any of the official agencies, though it is much more dangerous & much more harmful for the humans.

Shockingly, the situation is very grim but we are not yet serious over the issue.

B S Vohra

Environment Activist,

President,

East Delhi RWAs Joint Front - Federation

www.RWABhagidari.com

www.RWABhagidari.blogspot.in