DAY 1 - Liva partners with FDCI to showcase India’s first Green Heart Fashion Show

Liva, the leading ingredient consumer brand of the Aditya Birla Group announces its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first GreenHeart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of their commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilization of sustainable materials to avoid environmental hazards in future.

In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.

“The mission was to showcase a series of the collection featuring designers championing sustainability and eco-friendly fashion practices. Liva has taken this step of associating with FDCI to support responsible fashion across the value chain,” said Mr Rajeev Gopal, Global Chief Sales, and Marketing Officer, Birla Cellulose on Liva’s association with FDCI. “With textiles consumptions increasing by the hour and the emergence of fast fashion, the industry at large must realize the need for sustainability to save the future” he further added.

“FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with LIVA as our Associate Sponsor, as we share a common ideology,” says FDCI President Sunil Sethi.

Rina Dhaka - Since red is the color of blood it has historically been associated with sacrifice, danger, and courage. The color of passion and drama. As red attracts the most attention and is associated with strong emotions such as love and anger and black is the color of mystery. It conveys pessimism and it is one color which speaks in many different forms. It is truly up to us what we choose to keep and what to let go. Florals are no longer sweet, mix and match is the charm. distortion of lines and distortion of prints with old tribal prints which come from Bandhej. Cowl necks, Big shoulder, Big sleeves, Asymmetrical skirts, checks 

Shalini James - Chitrakoot, a forested hill in Madhya Pradesh is often called a hill of wonders. Fabled to hold a blue, illuminated lake in its caverns, accessible only to the truly pure of heart, Chitrakoot, with its thick, dark woods, narrow ridges and gurgling streams has for long been the perfect sylvan setting for many a  legend and lore that set childhood dreams afire.

The collection, Chitrakoot, is inspired by this ancient forest and is closer to nature in more ways than meet the eye. Its fabric is the eco-friendly LIVA, made from wood sourced from FSC certified forests. Its inherent fluidity and high receptiveness to color make it ideal for a palette of dark, mysterious forest colors in natural dyes, like jackal brown, peacock blue, berry red, acai green, and sultry indigo – so reminiscent of the River Mandakini snaking through the forest on a moonlit night.

In this collection, the resist-dyeing and block-printing techniques of Bagru, in Rajasthan, come to life with new innovations and design inputs. Chitrakoot brings together a sensuous interplay of deep forest hues, a wild mating of foliage prints, and the lush texture of LIVA for Lotus makeup India Fashion Week A/W 19

DAY 1 - Designer Amita Gupta Sustainable, ARCVSH by Pallavi Singh, Diksha Khanna @ FDCI LMIFW AW'19

The AW’19 collection is an inspiration from the thought – “The beautiful Lifestyles that we have created and enjoyed by imprinting a rather devastating and catastrophic impact on our Environment and its Natural resources leading to ceasing its own Existence”.

 “We are in Charge-Now” as our collection expresses is how we would like to remind ourselves at least on our stand against the Earth’s Questionable future as we are experiencing it today and calls for a conscious effort in using the materials that have the least impact on earth if discarded.

We see it should be more of a practice than an ideology. And we strongly feel, it's time now to take Re-usability/Sustainability up as the primary focus and implement as part of our Design creation and our overall business operations. It has become intrinsic to Fashion now more than ever. It is the need of the hour as this is the way the fashion should pave its way out for the future, as it helps reduce the waste and chemicals generated every year to support the clothing industry.

DAY 1 - Pramaa by Designer Pratima Pandey and Vaishali S in association with Liva

The designer said - I observed the same when I recently visited Guledgudda, a small but historically rich oasis of fabric in Karnataka where the art of the centuries-old weave “KHUN” has been close to death.

Despite being a symbol of cultural and spiritual significance for centuries, the modernity has shrunk KHUNN to just a few looms today in a small village called GULEDGUDDA in Karnataka. Thus, this collection BISRA (Forgotten one) is a desperate attempt to seek the attention of the fashion world to the charismatic charm and glory KHUNN inherits.

The collection is a modern interpretation of traditional aesthetics and exploration of relevance to the contemporary understanding of global fashion. The collection is a compilation of modern silhouettes to translate the glory and deep cultural significance of the textile KHUNN. The color story includes pink, orange, green, red and a few more bright colors as an identity of Khand

DAY 1 - Pramaa by Designer Pratima Pandey and Vaishali S in association with Liva

DAY 1 - Pramaa by Designer Pratima Pandey and Vaishali S in association with Liva

DAY 1 - Designer Suket Dhir at FDCI LMIFW AW 19 in association with Liva

Almost surreal, a beautiful blend of quirk and structure- SUKETDHIR' latest collection spells playfulness in all forms. The way the iconic golfer print dances lightly on our contemporized fabrics, the way our tailored silhouettes integrate nazakat..

The highlight of the collection is 'He for She', menswear silhouettes for women. Blazers, bombers, shirts, and trousers all in slimmer fits and softer cuts. Brocades are interpreted into a chic fabric with a faded sheen and digi-prints, satin-silks are translated into comfortable lounge suits and cotton and khadi render into mesmerizing falls.

The menswear collection takes the brand's aesthetics a notch higher with less is more philosophy further transforming into ethereal timeless pieces. The delicate jamdani weave plays with iconic brand motifs of clouds, umbrellas, mango and mango trees. An ode to the memoirs of childhood and those days of merrymaking.

तुम्हारे हौसलों को हम, क्षणों मे चूर कर देंगे - BS Vohra

US-based lingerie brand PARFAIT to launch in India in association with IIFW

Parfait, the US-based lingerie brand, is entering India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23^rd February 12, 2019, at J.W.Marriott, Mumbai.

The global size-inclusive lingerie brand Parfait is entering India through 100% FDI. Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. Parfait’s collections focus on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus-size market. Headquartered in Los Angles, United States the company serves women across 20 plus countries through its 700 stores and online stores Worldwide.

Parfait is entering through 100% FDI in India. Following the government norms, the brand will source 30% from India and but the style, sample, structure, technique, and design will come from the homeland (headquarter in Los Angeles, US). The 30% sourcing from India will have fabric basis the India weather. Also, in the future, they have plans to manufacture bottom wear/panties in India.   

In addition to that, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening the Parfait store in major cities in the near future along with partnerships with leading eCommerce platforms and company website.

Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally.   They are now entering in B2C for the first time with our launch in India.

There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. Hence are Brand’s foremost aim will be to educate the consumers about the right fit of the bras.  Such as full-busted and plus size bras that help them find the right size of bras. To overcome this challenge, we will invest heavily to train employees. We believe that a woman will be more confident, comfortable and healthy when she wears the right size of bra. We will focus on giving arduous training to our employees to ensure our customers have a seamless experience.

BS Vohra honored by Dainik Jagran on 26th January 2019

BS Vohra, an Environment Activist, blogger, citizen journalist, and the President of the East Delhi RWAs Joint Front - Federation has been honored by the Top ranking Hindi media group, Dainik Jagran on the 26th January 2019. He has been awarded for his active role and efforts in raising the awareness over the issue of the rising levels of pollution in Delhi.

His campaign - #selfiewithgarbage had earlier got a tremendous response from the entire media and authorities were forced to look into the issue very seriously. He is known as the Voice of Delhi and had earlier been awarded by URJA for his very active role in the civil society movement of Delhi.

He is regularly visible on various TV debates and being absolutely apolitical, his voice gets significant attention of the authorities. 

Catch Marco cruising the streets of Mumbai in his favourite BMW with Shibani Dandekar

BMW Motorsport Racer burning it up on the streets of Mumbai

Bangalore, January 2019: BMW’s youngest ever DTM champion, Marco Wittmann and actress Shibani Dandekar unveiled a very special video for India. Tailored specially for Indian consumers, the video was unveiled by Marco, BMW, and PUMA on Instagram today. The concept behind the video was to create a deeper connection between Indian audiences and PUMA’s motorsport legacy with BMW. 

In a buzzing video, for the first time ever, you see the city of Mumbai through Marco’s eyes. Accompanied by his India host Shibani Dandekar, he cruises through the streets of Mumbai exploring the urban culture and his need for speed in this fast-paced city. Capturing glimpses of his experience in Mumbai, Marco takes you on a tour of the gullys and streets in amchi Mumbai.  

Cruising the streets of Mumbai and exploring iconic spots, this video captures the urban and gritty vibe of the city. Marco thoroughly soaks in Mumbai in all its elements - exploring Chor Bazaar, checking out the Bandra- Worli sea link and zooming in his BMW across various places in the city. Adding more fun to the mix, Marco can be seen interacting with BMX pros from the city and picking up a couple of tricks from them, meeting local Mumbai rappers and beatboxers who put together a rap to welcome Marco to Mumbai and spent half a day discussing everything BMW with founders and members of Throttle 97, Mumbai’s own car-crazy community. 

Talking about the video Marco said “This was my first visit to India and I have to say everything about it was just spectacular and mega. Shooting this video was so much fun, with all the exploring I saw some amazing parts of Mumbai city – in a neat BMW at that! PUMA made it possible for me to see Mumbai in many unique ways and I am thrilled they could make this happen. PUMA has had a long legacy with motorsports and through this video I hope to build a real connect with motorsport fans in the country”

In association with BMW and PUMA, the video was shot recently when Marco visited India. Grab your PUMAXBMW merchandise today at PUMA stores and on puma.com.