Thursday, August 8, 2024

Freedom Healthy Cooking Oils

 ‘Freedom’ is the Flagship brand of Gemini Edibles and Fats India Pvt. Ltd. (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil and Freedom Kachi Ghani Mustard Oil, Freedom Groundnut Oil.  

Freedom Refined Sunflower Oil was launched in April 2010 in Andhra Pradesh and Odisha. Freedom Physically Refined Rice Bran Oil: It was launched in October 2015, for health-conscious consumers with its strong proposition of 10,000 ppm Oryzanol and balanced fat profile
 
Freedom Healthy Cooking Oils has almost 45% market share of the Sunflower oil category in AP, Telangana, and Odhisa.  The company has developed a robust distribution network backed by proactive and innovative marketing, digital, and PR strategy with a strategic mix of ATL and BTL activations to connect with the Target Audience and grow in the extremely cluttered, low-involvement edible oil space.

EV now on your terms

As part of Vidyut’s rebranding initiative, the company has introduced a new logo, colour palette and new tagline, "EV now on your terms," aimed at embodying its innovative and customer-centric ethos. The refreshed visual identity is a symbol of Vidyut's renewed mission, featuring an electric bolt seamlessly integrated with the letter 'V'. The vibrant purple colour of the letter ‘V’ symbolises new-age trust, and technological innovation while the bright golden ‘bolt’ represents well-being and optimism.

 
Under its new brand identity Vidyut brings along a comprehensive suite of products aimed to make EV ownership more accessible, convenient, and worry-free for its customers. 

Tanishq Tops YouGov Recommend Rankings 2024 in India

 Panasonic showed the largest improvement becoming the most improved brand

Tanishq has emerged as the leader in the YouGov Recommend Rankings 2024 in India, achieving a Recommend score of 90.2.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2.

Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5). MakeMyTrip ranked sixth with a score of 84.1, while Amul and Netflix secured seventh and eighth places with scores of 83.6 and 83.5, respectively.

Taj Hotels & Palaces and Kalyan Jewellers round out the top ten, with score of 83.0 and 82.7, respectively.

YouGov data also highlights the ten most improved brands over the past year. Panasonic has shown the largest improvement over the past 12 months, with a score change of +10.8, followed closely by Agoda with an improvement of +10.6.

Jio Cinema ranked third among improvers (change in score of +8.3), followed by Paradise Biryani and Motorola, both improving by +7.4.

Other brands showing significant improvement include Kotak General Insurance (7.3), Signal (6.7), Havells (6.3), Chingari (6.0) and Booking.com (5.9).

Mr. Ankur Suman (Writer: KAAGAZ-2)

Ankur Suman, An Adman by profession for more than 2 decades often described as a storyteller since the early days of his ability to speak, has not only shaped the advertising landscape in India but has also made a significant impact as a scriptwriter, film contributor, and a multifaceted talent in the world of theater.

Ankur's journey encompasses shaping advertising landscapes for top-tier brands, contributing to upcoming films like KAAGAZ-2, and making waves in the world of theater. From collaborating with industry stalwarts to earning international acclaim for his short films, Ankur's multifaceted talent is truly captivating.

Fitness World

 Founded in 1993 with the launch of a humble slimming machine, Fitness World has evolved into India's Favourite Fitness Brand, used across the nation. Their journey has been one of relentless innovation and dedication to providing world-class fitness equipment across diverse segments.

With a closely-knit network of over 112 dealers spanning even the most remote areas of India, Fitness World boasts a comprehensive range of over 400 fitness products. Fitness World serves a wide range of clients, from everyday people to celebrities, hotels, gyms, and businesses in the entertainment and corporate sectors.
 
Recently, Fitness World achieved a significant milestone by securing a prestigious order from the Sports Authority of India for the installation of fitness equipment in stadiums across 15 locations nationwide.
 
Moreover, Fitness World has forged strategic alliances with American giants such as Nautilus, Woodway USA, and Water Rover, further enhancing its product range from low-end to highest-end offerings.
 
Embracing technology has been instrumental in their growth journey. They leverage remote video-based selling techniques through platforms like Skype, enabling customers to experience in-depth demonstrations of their equipment from anywhere in the country.
 
Dr. Dinesh Kapoor, the visionary behind Fitness World, embodies their ethos of innovation and customer-centricity. His insights into the evolving fitness landscape and the journey of Fitness World make for a compelling narrative.

Ashtech is Pleased to Introduce Mr. Ajay Pathik as the new CEO - Microfine Products Division

Ashtech (India) Private Ltd- India's largest Processor, Distributor, Exporter, and Transporter of Fly Ash and other building materials is pleased to announce the appointment of Mr. Ajay Pathik as the CEO of Ashtech (India) Pvt. Ltd., Microfine Products Division. With over thirty years of experience in the building materials and construction sector, Mr. Pathik joins Ashtech as a valuable addition to the leadership team.

Mr. Pathiks's career is marked by his vision and operational expertise in leadership roles both domestically and internationally. His previous positions include CEO and COO roles at companies specializing in specialty products as well as significant tenures at Ambuja Cement Ltd and LafargeHolcim Singapore. Most recently, he held the position of CEO at Ultrafine Mineral & Admixtures Private Ltd in Mumbai.

In his new role at Ashtech (India) Pvt. Ltd., Microfine Products Division Mr. Pathik will be responsible for driving initiatives, managing operations, and fostering innovation in building materials. His leadership will prioritize business growth, sustainability practices, and improving customer satisfaction. With a background in marketing strategies, Mr. Pathik is well-equipped to guide Ashtech India toward achieving its long-term objectives amidst changing market dynamics.

"We're pleased to introduce Mr. Ajay Pathik as the new CEO of our Microfine Products Division " mentioned Mr. Sanjay Mandhania who holds the position of Director, at Ashtech (India) Pvt. Ltd. "His extensive experience and strong leadership in the field will play a crucial role in driving our innovation and expansion, within the building materials industry."

On his appointment, Mr. Ajay Pathik said “It’s an honor to join Ashtech (India) Pvt. Ltd, I am excited to work and partner with the outstanding team to lead the company into the future. My focus will be to drive business growth, spearhead innovation in building materials, P&L responsibility, and ensure sustainability practices that are integrated into operations. I hereby look forward to giving my best and driving Ashtech to a new height”

Ashtech (India) Pvt. Ltd. envisions itself as a professionally managed company dedicated to achieving total customer satisfaction and maximizing stakeholder value. Ashtech aims to cultivate an innovative, entrepreneurial spirit within an empowered team, consistently striving to create value and achieve global benchmarks. Fostering a culture of care, trust, and continuous learning, Ashtech (India) Pvt. Ltd. is committed to meeting the expectations of its employees, stakeholders, and society at large.

Mr. Pathik holds a Bachelor's degree in Civil Engineering from Government Engineering College, Ujjain MP, and PGEMP from SP Jain Institute of Management & Research Mumbai and also pursued professional development courses at prestigious institutions including St. Gallen University Switzerland, Duke Corporate Education London UK, IIM Kolkata, and ISB Mohali.

Mr. Ajay Pathik's dedication to excellence, innovation, and leadership in the construction and building materials industry, positions him as a pivotal figure in shaping the future of Ashtech (India) Pvt. Ltd.