Mahindra E2OPlus

Mahindra Electric launches Virtual Reality drive experience for all-electric e2oPlus

Mahindra Electric, part of the diversified USD 19 billion Mahindra Group and a pioneer in the development and production of electric vehicles (EVs) in India, recently launched a Virtual Reality (VR) based drive experience for its smart and connected all-electric vehicle, the e2oPlus.

The experience, enabled by VR headsets, highlights the technical features and focuses on the key attributes of the e2oPlus. One of the main objectives of this initiative is to innovatively communicate all the technologically advanced features packed into the e2oPlus through an immersive experience of the vehicle, at select Mahindra dealerships. The campaign aims to expand the base of people who can experience electric mobility first hand, as well as delivering an advanced test drive experience to enable the faster adoption of EVs.

According to Mahesh Babu, CEO Mahindra Electric, “As the pioneers of integrated and electric mobility solutions in India, it has always been our endeavour to make electric vehicles more accessible across geographies and segments. We believe that new ways of leveraging technology and digital mediums to reach out to our customers is already making waves and will transform the market. The launch of this Virtual Reality based drive experience for the e2oPlus is an important step for us on this journey. We are looking at this as an opportunity to deliver the electric mobility experience to a much wider audience while staying true to the technologically advanced nature of the product. Going forward, we intend to enhance this program even further, making it more immersive and experiential.”

The Virtual Reality based drive experience for the e2oPlus is currently available at select Mahindra dealerships https://www.mahindrae2oplus.com/pages/support/dealer-locator. The same is also delivered to customers before a doorstep test drive, which can be booked on the Mahindra e2oPlus website https://www.mahindrae2oplus.com.

The 2D, 360-degree version of the experience is also available on YouTube: https://www.youtube.com/watch?v=qAdGe2lDMU8 (best viewed in 4K quality). However, the best way to experience the drive is through VR headsets and it can be enabled via apps available for Android and iOS.

Source: Mahindra

Mahindra’s Auto Sector Sells 39,200 vehicles during December 2017, registers a growth of 8%

Mahindra & Mahindra Ltd. (M&M Ltd.) today announced its auto sales performance for December 2017 which stood at 39,200 vehicles, compared to 36,464 vehicles during December 2016.

The company’s domestic sales stood at 36,979 vehicles during December 2017, as against 34,411 vehicles during December 2016, registering a growth of 7%. In the Medium and Heavy Commercial Vehicles segment, M&M sold 1,193 vehicles for the month, registering an impressive growth of 151%. Exports for December 2017 stood at 2,221 vehicles, a growth of 8%

Commenting on the monthly performance, Rajan Wadhera, President, Automotive Sector, M&M Ltd. said, “We are happy to have ended December 2017 with a growth of 8%. Our commercial vehicles growth for December has been encouraging at 24% and we are particularly buoyed by our ongoing strong performance in the MHCV segment which indicates a vibrancy in the economy. Global automotive trends such as electric vehicles and shared mobility will be key indicators for 2018 and at Mahindra we would continue to be a key and innovative player”.

Source: Mahindra

Happy New Year Message

Wishing you a very Happy & Prosperous New Year: Gurdwara Bangla Sahib: Pic by B S Vohra