We all run after the
ranking sites such as Alexa, Moz, Google Analytics & so on for a higher
rank. Earlier these were the SEO techniques that were helping to raise the
rankings. But now almost everyone has started charging a significant price. So my very simple question: Are they
reliable anymore?
I am a businessman and in
my opinion, if you pay, you will get higher ranks and if you don’t pay, you won’t
get those rankings. There are many agencies in the market who are offering
Twitter, FB and other Social media network followers against a price. Persons
are there who offer YouTube views at an agreed cost.
Earlier Alexa was Free and highly reliable. But
they made three categories and started charging a huge monthly figure. The cost of a simple Alexa Rank of your site
has now been DOUBLED at almost $20 per month, with many more limitations to be
covered under various higher costs. Similarly, you have to pay $99 to $149 per
month under two other categories, and the problem is that even for your Free
Trial of 7 days, you have to furnish your Credit / Debit card details.
MOZ
was also absolutely free, but now you have to choose MOZ PRO, and the four categories are available at $99 per month,
$149 per month, $249 per month as well $599 per month. Again, you have to
furnish your credit card details for a Free trial of 30 days.
Google
Analytics is Free but the traffic it shows is nowhere near to
the traffic & visits visible in your blogger dashboard. On the other hand,
the Google Analytics premium is
available at a monthly cost which is beyond the pocket of at least the Indian
bloggers, i.e. $12,500 per month, $1,50,000 per annum.
Even for the basic Alexa
& basic Moz you have to pay almost $120 a month, $1,440 for a year, which
comes to approx Rs 1 lakh per annum. So bloggers, if you really want to earn
out of your blog, you have to shell out as above, with a hope that it will have
some impact on Google analytics.
My
very simple question is still there. Are they reliable anymore? If not, then
why all the Blogging Platforms rank their member bloggers on the basis of above
criterion?
Please revert with your views under the comments section.