Tata Nexon embarks on a Star Wars Adventure in India

Tata Motors today announced the Tata Nexon association with Disney India ahead of the theatrical release of its much awaited LucasFilm Star Wars: The Last Jedi. This exclusive tie-up promises to offer a unique adventure to fans of cars and Star Wars!

Through this first-of-its-kind campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces with the Star Wars franchise.

Similar to the Star Wars franchise, Tata Motors has a long legacy of celebrating fan engagement and unparalleled brand experience over the decades. With its epic galactical adventures and space battles, Star Wars has been fueling the imagination of millions with path-breaking innovation in storytelling. The feature loaded Nexon with its LEVEL NEX Design, Performance, Technology and Comfort has fueled a similar level of excitement among auto enthusiasts.

According to Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors "We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs. Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands."

Customers will experience the best of both worlds at every level in this innovative campaign. Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena. It will offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Exciting Star Wars merchandise will also be available at the Nexon Skill Arenas.

The Nexon has empowered the customers with exciting new technology features to experience best-in-class driving on road. The Moroccan Blue and the Vermont Red colors of the Nexon – are symbolic of the light and dark side of the Force in the Star Wars galaxy. These unique colors depict a sense of empowerment and world’s best experience and driving the pleasure. With cool tech features like the Wristband Key, Floating Navigainment Touchscreen with Voice Control and the 8-Speaker Sound System, Nexon is sure to become a favorite amongst this target group. Also with the Superior 6-speed Transmission, drivers are in for a real-life demonstration of the force.

The Star Wars franchise witnesses huge fan following and the movie is expected to release on December 15th, 2017.

Source: Tata Motors

Tata Motors launches Hexa in Nepal

Tata Motors announces the foray of it's most awaited lifestyle SUV – Tata Hexa in the Nepal market. Commencing retail of the Hexa in Nepal, CEO & MD of Tata Motors, Guenter Butschek today handed over keys to the first batch of eleven customers on the momentous occasion of the launch. Available at a price of NPR 77.95 Lakhs, the Hexa will be available in the XT 4×4 variant across Nepal.

Commenting at the launch ceremony, Mr. Guenter Butschek, CEO & MD, Tata Motors, said – “At Tata Motors we have always been at the forefront of providing a rich and dynamic product experience to our customers through our product innovations and the new Tata Hexa reinforces this commitment. We understand that our customers in Nepal are aspiring for more stylish, lifestyle-oriented products and the Tata Hexa is an important step in catering to these emerging customer needs. We are confident that this complete package will be an instant hit in a highly popular but immensely competitive segment and will surely excite the new-age customers of Nepal."

The Hexa comes with a 2.2-litre VARICOR diesel engine with 156PS / 400Nm. Additionally, the XT 4×4 is available with a 6-speed manual transmission. The Hexa also features ‘Super Drive Modes’ that can be activated through a well-placed rotary knob, on the center console. The ‘Super Drive Modes’ allow the driver to seamlessly switch between the four different driving modes – Auto, Comfort, Dynamic and Rough Road, to provide the occupants with a choice of driving experience that is customisable to the terrain as well as to the mood of the driver.

Enhanced ride comfort & stability over different terrains is ensured by the new selectable driving modes, through a flawless combination of the vehicle’s Engine Management, new-generation Electronic Stability Program (ESP) and Torque on Demand (TOD). Additionally, the Instrument Cluster displays and the vehicle’s Ambient Lighting for the interior can be customized according to the user preference.

Packed with segment-leading features the Tata Hexa comes equipped with Projector Headlamps, 19-inch Alloy Wheels, LED Tail Lamps, 6 Airbags, Traction Control System, Hill Hold Control, Hill Descent Control, Automatic Headlamps and a 10-speaker JBL Audio System amongst others.

Source: Tata Motors

A drive against pollution in Delhi NCR !

In a Drive against pollution, the residents, RWAs, MTAs, NGOs, as well as the Activists, have been invited to join a Non-Political Forum, to generate awareness as well to talk to the agencies to take necessary steps. The problem of various RWAs as well the Activists is that they are not empowered to do anything. They can just raise their voice at various forums, though the official & concerned agencies, don't take them seriously. Now a bigger forum is being launched with the sole aim that our voice is heard and we can also put our pressure on various agencies, to take necessary steps to curb the pollution that is responsible for over 30,000 deaths in DELHI NCR alone, every year.

B S Vohra, Environment Activist

Founder President, East Delhi RWAs Joint Front - Federation

CEO, RWABhagidari Network

Roof Top Solar Panels - Green Energy - 30% Subsidy - Net Metering - WhatsApp now for Details

Roof Top Solar Panels - Green Energy for your homes in #Delhi #India #RoofTop #SolarPanels #SolarEnergy #Solar #Subsidy #SaveElectricity #SaveEnvironment Free Feasibility study of your Roof. 30% Subsidy. Net Metering. Whatsapp now on 9999559105 for details. No obligations.

Mahindra and Uber Join Hands to Deploy Electric Vehicles in India

Mahindra & Mahindra Ltd., part of the US$ 19 billion Mahindra Group, today announced that it will collaborate with Uber, the global transportation technology company, to explore the deployment of electric vehicles (EVs) on the Uber platform in several cities across India.

To begin with, the companies will deploy hundreds of electric vehicles in Delhi and Hyderabad. Mahindra's electric vehicles on the Uber platform will include the e2oPlus hatch and the eVerito sedan. As part of this collaboration, both the companies will also explore deployment of Mahindra electric vehicles to other cities. The joint deployment of electric vehicles will further reinforce the strong relationship between Mahindra and Uber. Over the years, there has been a strong deployment of Mahindra vehicles on Uber's platform and Mahindra is also a key financier for Uber's driver partner through Mahindra Finance.

Speaking on the collaboration, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. said, "Electric vehicle adoption is clearly gaining momentum in India. As the pioneers of electric vehicles in the country, we would like to be at the forefront, leading this change toward smart and sustainable mobility. Our collaboration with Uber is an important next step to help accelerate the large-scale adoption of electric vehicles on shared mobility platforms, and meet the nation's vision for EVs".

According to Mr. Madhu Kannan, Chief Business Officer, Uber India & Emerging Markets, "We are extremely excited about our collaboration with the Mahindra Group to deploy this electric vehicles pilot in India. Aligned with the government’s vision, we aim to build a more sustainable future of mobility, moving more people needing on-demand services with fewer, fuller, and more efficient vehicle trips. We see a key role for high-efficiency vehicle technologies, and therefore believe that this collaboration with Mahindra, the pioneers in the electric vehicles space, will be truly beneficial not just for Uber but for our driver partners, riders and the cities we operate in."

Through this collaboration, driver partners on the Uber app can avail of a package which will include Mahindra electric vehicles at competitive prices, attractive financing and insurance premiums as well as comprehensive maintenance packages from Mahindra and its associates. Further, to make this model sustainable, Mahindra and Uber will work closely with public and private players who are in the process of setting-up a common use charging ecosystem across multiple locations in the cities.

Mahindra will also support with driver education and training related to various aspects of electric vehicles. Going forward, electric vehicles will play a major role in reducing urban pollution plaguing several Indian cities and resulting in health hazards. With the increased penetration of EVs and eventual 100% transition, the country and its citizens stand to benefit tremendously.

All these initiatives align perfectly with Mahindra’s Rise philosophy of empowering people with the right products and services to enhance the quality of their lives and earnings.

Source: Mahindra

Hyundai Releases #BeTheBetterGuy - Road Safety Awareness Film

Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, in association with Ministry of Road Transport and Highways today released Road Safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.

Commenting on the initiative, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers.”

Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan promoting road safety practices.

Phase II of ‘Safe Move – Road safety’ campaign will continue until the end of 2017. The initiative also has an offline road safety activity in association with Ministry of Road Transport and Highways (MORTH) at 150 Schools in 15 cities and 14 Malls in 6 cities. The campaign will also be promoted in prominent Cinema halls in top 20 cities.

Phase I of Road Safety Campaign #BeTheBetterGuy in 2016 was a big success clocking over 3.84 Million Views and has won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the School Contact Program and Resident Contact Program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India.


Source: Hyundai

Start of the Skyline Legend

Source: Nissan