Sam Pitroda - 1984 issue - News18 India - #HuaToHua B S Vohra

BRAVE, FIERCE & FUN - SARA ALI KHAN IS THE NEW FACE FOR PUMA INDIA

Global sports brand PUMA announced their latest brand ambassador for India - Sara Ali Khan. A 2-year partnership, where Sara will be one of the leading faces for PUMA women in the country, and promoting both the sport style and training business for the brand. 

PUMA and Sara kicked-off the association through an unconventional brand activation on the streets of Mumbai. Sara was spotted at Carter Road today, spray can in hand, putting out a message for the women in India. The artwork and message on the graffiti were inspired by PUMA's global women’s campaign - Do You. Sara will be one of the leading faces for this campaign in India, which is set to kick-off later this year.

Do You, is not just a brand campaign, it is a movement pioneered by PUMA to inspire women. It is about today's woman who owns her unknown and challenges the status quo. She is part of a new order, where all bets are off, and all rules are re-written.

Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, PUMA India said - "Sara truly embodies what PUMA stands for - She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women's category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come."

"When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level"- Sara added.

In addition to leading PUMA's Do You campaign, Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months.

Delicious Jalebi - the Desi Street Food of Delhi

Election Campaign of Dr Harshvardhan begins from Gurudwara Sis Ganj Sahib

Dr Harshvardhan at Gurudwara Sis Ganj Sahib

Gurudwara Sis Ganj Sahib so beautifully decorated

Dainik Jagran - Chaupal - B S Vohra

Why Delhi is the most polluted capital of the world ?

The Audi PeakLife Fashion Capsule along with Nora Fatehi

It was the Audi PeakLife Fashion Capsule deme by the Model, Actor, and Designer Gabriella Demetriades & Actress Nora Fatehi as the Show stopper at the Shangri-La hotel. Amazing jam-packed location, in the open Cafe Lawns, amidst two beautiful AUDI designer sedans. 

The event was hosted by Mr. Rahil Ansari, Head, Audi India, and Ms. Parineeta Sethi, Chief Editor & Publisher of PeakLife & Millionaire Asia. A grand evening along with Snacks & Drinks, of course, Soft drinks too for people like us who don't drink & are purely vegetarians.

It was a sizzling performance by Gabriella Demetriades as well as Nora Fatehi, the show stopper of the evening. It was a grand Fashion Capsule by Audi India as well as the PeakLife.

Must read the debut fiction novel - Silver Hair Sins - by Saumick Pal

By Saumick Pal

Can I be-‘a Hindu devotee + a Muslim believer+ a Christian devout’ at the same time?

taubatauba,kaisibaatkehdiya- hey Bhagwan, God buramaanjayega.

I say Insha’Allah…

The headline is what we call- social commentary, provocative and powerful- it’s a challenging take on the reality ofreligio-politico divisive vote banks strategy of the recent past and the upcoming elections.

It challenges our understanding of Bharat and our social reality of being surrounded by everyday keyboard-extremists; trigger-happy and harboring intolerant thoughts and fanatic actions, often driven by deep-rooted personal religious misbeliefs and misplaced convictions- fueled by a few fawning religious, political and media influencers, mostly for biased gains.

It seems many amongst us have become self-deemed social media jury-judge-executioner, infecting our digital world with our version of black and white, aka, right and wrong, judging every day, basis our biased misbelief set, to shame or glorify humanity in real life.

These are dangerous times- when many of us seem to be forgetting the context of grey, especially when we saffron, green or white paint our brains to stop ourselves from thinking intelligently and questioningly- ‘maybe’, ‘perhaps’, ‘biased’, ‘point of view’. Our grey-reasoning seems to be turning all white. Winter in really coming to Bharat- it seems.

I wrote ‘Silver Hair Sins’ to bring back the grey- the silver= ‘the intelligent logical reasoning’; back into our everyday lives and WhatsApp groups.

‘Silver Hair Sins’ is my fictional window to social commentary. In this story, I have tackled the narrative commentary through an equalizer- what if- today’s religio-politico divide reaches its tipping point, and technology steps in to save humanity- an Artificial Intelligence (AI) merges all religions to create the One God AI.

Then does our everyday lives change? Will then the definition of right/wrong, sins/virtues, paap/punya, taqua/gunnah change? Is religion- which today we all seem to be obsessing about- even the correct parameter to measure our humanity?

The story revolves around a middle-class family- Mary, Azad and Aasma, living in the utopian/dystopian (depends on your perspective) world of Murder, Manipulation, Sacrifice, and Love. And of course, with an all-pervasiveshining silver biometric chip on every human’s wrist, which constantly validates actions, running it through the Sins-and-Virtues One God AI subroutine.

‘Silver Hair Sins’ is a stark social commentary about today where aspects of religion are being selectively chosen by political and religious leaders, only to create and then exploit our differences.

Today, we need an excuse to flare an unsensational debate on Fanaticism, Intolerance, Apathy, Patriarchy, and Hypocrisy, in our very own drawing rooms and office cafeterias. ‘Silver Hair Sins’ begs to be that very excuse.

by Saumick Pal

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